The Campaign
The New Addiction
Texting while driving has replaced drunk driving as the leading, normalized risk among Gen Z. It's time to call it out.
"The last generation's monster was the bottle.
Ours? The endless scroll."
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The Old Addiction
Drunk Driving
~13,500
Deaths per year
300,000+
Injuries per year
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The New Addiction
Texting & Driving
~3,000
Deaths per year
280,000+
Injuries per year
23x
Higher crash risk when texting — like driving blackout drunk
39%
Of high schoolers admit to texting while driving
Gen Z
Less likely to drink & drive, but MORE likely to text & drive
Break the habit. Keep your squad alive. Don't let a text become your addiction.
Join the Movement