Campaign
The New Addiction
Texting while driving has replaced drunk driving as the leading, normalized risk among Gen Z. It's time to call it out.
"The last generation's monster was the bottle.
Ours? The endless scroll."
The Old Addiction
Drunk Driving
~13,500
Deaths per year
300,000+
Injuries per year
The New Addiction
Texting & Driving
~3,000
Deaths per year
280,000+
Injuries per year
23x
Higher crash risk when texting—like driving blackout drunk
39%
of high schoolers admit to texting while driving
Gen Z
Less likely to drink & drive, but MORE likely to text & drive
The Message
"You're too smart to drink and drive. But are you too smart to text and drive?"
"Texting and driving: the new addiction that turns you into a zombie."
"The Real Monster? Your Notifications."
"Old School: Beer Can. New School: Phone Screen."
Join The Challenge
Post your safe driving streak
Tag #TheNewAddiction
Nominate a friend
Who's kicked the scroll addiction
Win zombie merch
Exclusive Texbies gear
Break the habit. Keep your squad alive. Don't let a text become your addiction.
Join the Movement